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State College Improvement District

State College Council voted to renew the downtown State College Improvement District for at least five more years.

Dylan Huberman tells us more about their decision.

“I mean, we’re obviously thrilled by the stakeholders, you know, understand the importance of what we do and really have recognized that and what we do to connect the business
community to the town.”

Lee Anne Jeffries, the executive director of the Downtown State College Improvement District, says the renewal is a win for the community.

“Businesses can continue to rely on us as a support, as a resource and as someone that advocates for them. And in terms of the community, we’re going to continue to have those weekly,
monthly and yearly events that everyone has really grown to love.”

The borough’s Doug Shontz also believes that keeping the organization alive was a wise choice to give people reason beyond just the the great stores and restaurants that we have in
state college to come downtown and really enjoy the beauty and creativity of our community. It’s just it’s just really great to have have an organization and to be able to renew that
for another five years. It’s going to be interesting to see how they continue to grow and expand.”

And Jeffrey says the pandemic couldn’t stop that momentum. I think our community has really rallied behind the local businesses during COVID.

“We’ve seen an immense amount of support from the local community. Johns credits the DCID’s innovation for that.”

The pandemic just required a lot of creativity within the parameters that the virus put in front of us from public health concerns and and they were able to be creative and think
outside the box to do that with several big ideas driving a ton of commerce through the area.

“We created a buy one get one gift card program, which generated over $100,000 in downtown revenue in the year to validate the parking program really are here as a support of customer
service programs for them. In addition to the marketing that we do to bring people downtown”

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